Don’t Talk Climate Like This: Exploring the Moderating Effects of Comment Stance on Aggressive Climate Change Videos

IF 3 3区社会学 Q1 COMMUNICATION

Environmental Communication-A Journal of Nature and Culture Pub Date : 2023-01-12 DOI:10.1080/17524032.2023.2165524

Shupei Yuan, Hang Lu

引用次数: 0

Abstract

ABSTRACT It is common to see videos that discuss climate change issues online, sometimes with aggressive tones. Comments under the videos also supply information for other audiences. When the comment agrees or disagrees with the style of the message, it is unclear how audiences perceive and respond to the message. An online experiment (N = 763) was conducted in which participants were randomly assigned to one of six conditions (an aggressive or non-aggressive video with a supporting comment, an opposing comment, or no comment). Results revealed that an opposing comment significantly enhanced how much participants found the aggressive video to have violated their expectations, which further reduced their willingness to perform pro-environmental behaviors. Overall, these findings suggest that message styles and their associated comments could jointly guide how the public reacts to information about climate change.

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不要这样谈论气候:探索评论立场对激进气候变化视频的调节作用

在线讨论气候变化问题的视频很常见，有时带有激进的语气。视频下的评论也为其他观众提供了信息。当评论同意或不同意信息的风格时，受众如何感知和回应信息是不清楚的。进行了一项在线实验(N = 763)，参与者被随机分配到六种条件中的一种(带有支持评论的攻击性或非攻击性视频，反对评论或没有评论)。结果显示，反对的评论大大增加了参与者认为攻击性视频违背他们期望的程度，这进一步降低了他们执行环保行为的意愿。总的来说，这些发现表明，信息风格及其相关评论可以共同指导公众对气候变化信息的反应。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Environmental Communication-A Journal of Nature and Culture Multiple-

CiteScore

6.30

自引率

7.40%

发文量

期刊介绍： Environmental Communication is an international, peer-reviewed forum for multidisciplinary research and analysis assessing the many intersections among communication, media, society, and environmental issues. These include but are not limited to debates over climate change, natural resources, sustainability, conservation, wildlife, ecosystems, water, environmental health, food and agriculture, energy, and emerging technologies. Submissions should contribute to our understanding of scientific controversies, political developments, policy solutions, institutional change, cultural trends, media portrayals, public opinion and participation, and/or professional decisions. Articles often seek to bridge gaps between theory and practice, and are written in a style that is broadly accessible and engaging.