Review of Search Engine Optimization

Abstract

With the rise of internet, internet marketing has become an important issue, for increasing internet business competitiveness. Human life easy with web search engines. But with day to day growth in web, proper information on the user search query is becoming difficult. Any user using internet search information on the web, the search engines results in a large amount of web pages from his database in response of search related queries. For any user not possible to access all web pages. So need of a search engines (SE) that provide relevant information to a user search query. The technique called search engine optimization (SEO), Recently, SEO (search engine optimization) techniques have become one important technique for improving website ranking. Meanwhile, social networking sites are getting more and more popular. Using keywords effectively can secure a higher ranking website, and increase site traffic and popularity. In this paper we present a review on Search Engine Optimization techniques that are helpful for all internet user to make available valuable data