COVID-19 outbreak lockdown and its impacts on marketing of horticultural produces in Zimbabwe

C. Parwada
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引用次数: 3

Abstract

Coronavirus disease of 2019 (COVID-2019) outbreak resulted to a global health problem. Lockdown was one of the common options suggested to curb the pandemic. Horticultural produces are perishable so delayed post-harvest marketing cause losses. This study aimed at evaluating the marketing of horticultural produces and farmers’ level of preparedness during the COVID-19 lockdown. A self-administered questionnaire was posted online from April 7 to May 7, 2020 the first month of COVID-19 lockdown in Zimbabwe (began on March 30, 2020). The study targeted horticultural farmers around Harare peri-urban and had 300 respondents. Data on sociodemographic, farmers’ behavior, awareness and attitude toward marketing and desire to minimize post-harvest losses was obtained. Frequency counts and percentages were determined. Chi-square tests on independent variables were done to test associations with demographics using SPSS version 8. There were significant (P 35%) produce sale leftovers at the markets and spoilage during than prior the COVID-19 lockdown. The lockdown resulted to low sales and most farmers were unprepared for any crisis during the marketing stage of their production. The research contributed to an understanding of how a crisis situation influence marketing of horticultural produce and raises awareness regarding post-harvest losses. A qualitative study is recommended as a follow-up of this work.
2019冠状病毒病疫情封锁及其对津巴布韦园艺产品营销的影响
2019年冠状病毒病(COVID-2019)的爆发导致了全球性的健康问题。封锁是遏制疫情的常用选择之一。园艺产品易腐烂,因此收获后延迟销售会造成损失。本研究旨在评估2019冠状病毒病封锁期间园艺产品的市场营销和农民的准备水平。2020年4月7日至5月7日是津巴布韦新冠肺炎疫情封锁的第一个月(2020年3月30日开始),网上发布了一份自我填写的问卷。这项研究的目标是哈拉雷近郊的园艺农民,有300名受访者。获得了有关社会人口学、农民行为、对营销的认识和态度以及尽量减少收获后损失的愿望的数据。确定频率计数和百分比。使用SPSS version 8对自变量进行卡方检验以检验与人口统计学的关联。在COVID-19封锁期间,市场上有大量(P 35%)农产品销售剩菜和腐败。封锁导致销售低迷,大多数农民在产品销售阶段没有准备好应对任何危机。这项研究有助于了解危机情况如何影响园艺产品的营销,并提高对收获后损失的认识。建议进行定性研究,作为这项工作的后续工作。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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