Book Review: Digital Strategies: Data-Driven Public Relations, Marketing and Advertising, by Regina Luttrell, Susan Emerick, and Adrienne Wallace

Abstract

students—both undergraduate and graduate—facilitate critical thinking skills. It is relevant information for gender, race and media courses, practitioners, and scholars. I appreciated reading PR Women With Influence and found it a refreshing update to the literature on the topic of women in leadership. While progress has been made, there is still much work to be done. The chapters are meaty and informative. I particularly enjoyed the tables, which offer evidence to support the assertions made by Meng and Neill. The updated statistics provided in the book offer a good overview of the current trends in the workforce in general and a close look at how women in leadership feel about the public relations profession, in particular. I view this as one of the year’s most important books for women in leadership.