VALUE CREATION THROUGH APPRECIATION? AN EXPLORATION OF THE PERCEPTION OF DIVERSITY MANAGEMENT IN A TRANSNATIONAL AVIATION GROUP

IF 0.5 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM

TOURISM CULTURE & COMMUNICATION Pub Date : 2020-01-01 DOI:10.3727/108354220x15959709547437

N. Scherle

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Abstract

In view of certain socio-cultural and economic meta-processes, workforce diversity or diversity management become an increasingly important entrepreneurial success factor. Yet, the scholarly examination of diversity in the tourism and hospitality sector is still in its infancy, a fact that applies to qualitative studies in particular. This paper addresses the perception of diversity and diversity management within one of the world’s leading aviation corporations, the Lufthansa Group. Following the methodological principles of qualitative social research, this study reports the results of a survey of Lufthansa flight attendants, a stakeholder group that interacts like no other in the area of overlap between the corporation and its customers. Specifically, the survey focuses on Lufthansa’s diversity strategy – based on the principle of ‘value creation through appreciation’ – and how it is perceived by representatives of the cabin crew, in an attempt to identify potential conflicts and prejudices that may arise in the face of employee heterogeneity.

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通过欣赏创造价值?某跨国航空集团多元化管理观念探讨

鉴于某些社会文化和经济元过程，劳动力多样性或多样性管理成为越来越重要的创业成功因素。然而，对旅游和酒店部门多样性的学术研究仍处于起步阶段，这一事实尤其适用于定性研究。本文讨论了世界领先的航空公司之一汉莎航空集团对多样性和多样性管理的看法。遵循定性社会研究的方法论原则，本研究报告了对汉莎航空公司空乘人员的调查结果，汉莎航空公司空乘人员是一个利益相关者群体，在公司与其客户之间的重叠领域中，他们的互动方式与其他利益相关者不同。具体来说，调查的重点是汉莎航空公司的多元化战略——基于“通过欣赏创造价值”的原则——以及机组人员代表如何看待这一战略，试图找出面对员工异质性可能产生的潜在冲突和偏见。

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来源期刊

TOURISM CULTURE & COMMUNICATION HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.20

自引率

16.70%

发文量

期刊介绍： Tourism, Culture & Communication is the longest established international refereed journal that is dedicated to the cultural dimensions of tourism. The editors adopt a purposefully broad scope that welcomes readers and contributors from diverse disciplines and who are receptive in a wide variety of research methods. While potential cultural issues and identities are unlimited, there is a requirement that their consideration should relate to the tourism and hospitality domain. Tourism, Culture & Communication provides readers with multidisciplinary perspectives that consider topics and fields extending beyond national and indigenous cultures as they are traditionally understood and recognized. Coverage may extend to issues such as cultural dimensions of the United Nations’ Sustainable Development Goals (SDGs), gender and tourism, managing tourists with disabilities, sport tourism, or age-specific tourism. Contributions that draw upon the communications literature to explain the tourism phenomenon are also particularly welcome. Beyond the focus on culture and communications, the editors recognize the important interrelationships with economies, society, politics, and the environment. The journal publishes high-quality research and applies a double-blind refereeing process. Tourism, Culture & Communication consists of main articles, major thematic reviews, position papers on theory and practice, and substantive case studies. A reports section covers specific initiatives and projects, “hot topics,” work-in-progress, and critical reviews.