Trustworthiness of Hosts in Accommodation Sharing: The Effect of Facial Traits and Expressions

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2021-01-06 DOI:10.30519/AHTR.765420

Aydin Erden, Yonca Aslanbay, Beril Durmuş, Murat Çinko

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引用次数: 2

Abstract

The purpose of this paper is to reveal the impact of a host's facial traits and expressions on their perceived trustworthiness and preferences among users of accommodation-sharing platforms. The eye movements of 39 participants in the study while responding to the question of how much they would want to stay in each apartment presented on a created platform were recorded using an eye-tracking device in a controlled offline setting. A further online questionnaire was used to collect data about user preferences, to which 226 people responded. The results reveal the human face to be the most significant source of cognizance on accommodation sharing platforms; that hosts with positive profile photos are trusted and preferred more than those with less positive images; and that hosts with high fWHRs are trusted and preferred less than hosts with lower fWHRs. This study introduces a novel and broad approach to the tourism and hospitality field, involving a review and analysis of the relationships of different variables recorded in literature, confirming the universality of facial traits and expressions.

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住宿共享中主人可信度:面部特征和表情的影响

本文的目的是揭示房东的面部特征和表情对住宿共享平台用户感知可信度和偏好的影响。39名研究参与者在回答他们想在一个创建的平台上展示的每套公寓住多久的问题时，他们的眼球运动是在受控的离线环境中使用眼动追踪设备记录下来的。进一步的在线调查问卷用于收集用户偏好的数据，有226人回答了问题。结果表明，人脸是住宿共享平台上最重要的认知来源;拥有正面头像的主人比那些照片不太正面的主人更受信任和青睐;fwhr高的主机比fwhr低的主机更受信任和偏爱。本研究为旅游和酒店领域引入了一种新颖而广泛的方法，包括回顾和分析文献中记录的不同变量的关系，确认面部特征和表情的普遍性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.