The impact of war in Ukraine on the inbound tourism in Lithuania

Turystyka i Rozwój Regionalny Pub Date : 2022-12-20 DOI:10.22630/tirr.2022.18.24

Jolita Variakojienë, Irena Achonen

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Abstract

The objective of this paper is to examine the impact of the war in Ukraine on the inbound tour operators. The hypothesis that war in Ukraine has a significant impact on Lithuanian inbound tour operators was tested using a quantitative research method. To do so, the data was collected through an online survey, targeting Lithuanian inbound tour operators providing ground services for international tourists in Lithuania. The moment of the survey (2022, April) provided opportunity to examine the effect of war in Ukraine on inbound tourism. The results show that the war has a serious negative impact on tourism arrivals to Lithuania. The study found that the number of bookings has decreased heavily, what also means decrease in tourism revenues. The main cancellation reasons that were mentioned are military conflict in Ukraine and unsafe situation. Biggest number of cancellations arrived from Germany, United States and France. Tourism products with the greatest impact are cultural, business tourism and weekend trips. Our study is, to the best our knowledge, the first to examine the impact of the war in Ukraine on the inbound tour operators. Results from the study hold potential for better understanding how war and political instability influence business performance.

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乌克兰战争对立陶宛入境旅游的影响

本文的目的是研究乌克兰战争对入境旅游经营者的影响。本文采用定量研究方法对乌克兰战争对立陶宛入境旅游经营者有显著影响的假设进行了检验。为此，数据是通过在线调查收集的，目标是为立陶宛的国际游客提供地面服务的立陶宛入境旅游运营商。调查的时刻(2022年4月)提供了机会来检查乌克兰战争对入境旅游的影响。结果表明，战争对立陶宛的旅游人数产生了严重的负面影响。研究发现，预订量大幅下降，这也意味着旅游收入的减少。被提及的主要取消原因是乌克兰的军事冲突和不安全局势。取消航班最多的是德国、美国和法国。影响最大的旅游产品是文化旅游、商务旅游和周末旅游。据我们所知，我们的研究是第一个研究乌克兰战争对入境旅游经营者影响的研究。这项研究的结果有可能更好地理解战争和政治不稳定如何影响企业绩效。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Turystyka i Rozwój Regionalny

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