Branding Spin-Off Scholarly Journals: Transmuting Symbolic Capital into Economic Capital

IF 1.2 4区管理学 0 HUMANITIES, MULTIDISCIPLINARY

Journal of Scholarly Publishing Pub Date : 2020-10-01 DOI:10.3138/jsp.52.1.01

Mahdi Khelfaoui, Y. Gingras

引用次数: 4

Abstract

Abstract:In this article, we analyse a relatively recent commercial strategy used by large academic publishers to capitalize on the brand names of their most prestigious scientific journals. Using Pierre Bourdieu's model of capital conversion, we explain how publishers transfer the symbolic capital of an already prestigious journal to derivative journals that share in the prestige of the original brand and transform it into new economic capital. As shown by their high impact factors, these newly created journals benefit from the name recognition and reputation of the originals after which they are named. Plus, through a manuscript routing mechanism, the publishers recycle some of the submissions rejected by their highly selective flagship journal by redirecting those manuscripts, along with their reviews, to derivative journals or to one of the lower-impact journals on their list, which may require an article processing charge for publication.

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品牌化衍生学术期刊:将符号资本转化为经济资本

摘要:在本文中，我们分析了大型学术出版商利用其最负盛名的科学期刊的品牌名称所采用的一种相对较新的商业策略。利用皮埃尔·布迪厄的资本转换模型，我们解释了出版商如何将已经享有声望的期刊的象征资本转移到分享原始品牌声望的衍生期刊上，并将其转化为新的经济资本。正如它们的高影响因子所显示的那样，这些新创建的期刊受益于它们被命名的原始期刊的知名度和声誉。此外，通过一种手稿路由机制，出版商可以回收一些被他们高度选择性的旗舰期刊拒绝的投稿，将这些手稿连同他们的评论重新定向到衍生期刊或他们名单上影响力较低的期刊上，这可能需要收取文章处理费。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Scholarly Publishing Multiple-

CiteScore

2.50

自引率

15.40%

发文量

期刊介绍： For more than 40 years, the Journal of Scholarly Publishing has been the authoritative voice of academic publishing. The journal combines philosophical analysis with practical advice and aspires to explain, argue, discuss, and question the large collection of new topics that continually arise in the publishing field. JSP has also examined the future of scholarly publishing, scholarship on the web, digitization, copyright, editorial policies, computer applications, marketing, and pricing models. It is the indispensable resource for academics and publishers that addresses the new challenges resulting from changes in technology and funding and from innovations in production and publishing.