Penthouse, Hustler & Playboy in South Africa’s neoliberal nineties

IF 16.4 1区 化学 Q1 CHEMISTRY, MULTIDISCIPLINARY
S. Viljoen
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引用次数: 0

Abstract

ABSTRACT The nineties saw the lifting of sanctions in South Africa which implied an influx of brands that needed appropriate spaces to advertise their wares. For this reason, and the virtual end of censorship, this was the ideal context for international men’s magazines to enter the South African market. Hustler, Penthouse and Playboy all started South African editions as the country transitioned into democracy, manifestly contributing to a globalising of the local, sexual imaginary. The origin story of each publication is told here as a documentation of the “Americanisation” of sex in nineties South Africa, meaning, the way sexual representation was standardised via print capitalism and a postfeminist ethos. The article investigates the ways in which these publications engaged with psycho-affective discourses of progress in order to further and normalise a nationalism caught between the dream of decolonisation and the reality of globalisation.
南非新自由主义90年代的《阁楼》、《好色客》和《花花公子》
上世纪90年代,南非解除了对南非的制裁,这意味着大量品牌涌入南非,它们需要合适的空间来宣传自己的产品。由于这个原因,加上审查制度的终结,这是国际男性杂志进入南非市场的理想环境。《好色客》(Hustler)、《阁楼》(Penthouse)和《花花公子》(Playboy)都在南非转型为民主国家时创办了南非版,显然为当地性想象的全球化做出了贡献。每一份出版物的起源故事都是作为90年代南非性“美国化”的记录来讲述的,也就是说,通过印刷资本主义和后女权主义思潮,性表现方式被标准化了。本文调查了这些出版物与进步的心理情感话语的联系方式,以进一步规范陷入非殖民化梦想和全球化现实之间的民族主义。
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来源期刊
Accounts of Chemical Research
Accounts of Chemical Research 化学-化学综合
CiteScore
31.40
自引率
1.10%
发文量
312
审稿时长
2 months
期刊介绍: Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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