Commercial Exploitation or Protected Use? Stern v. Delphi Internet Services Corporation and the Erosion of the Right of Publicity

Karin M. Mika, A. Reber
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Abstract

This article addresses the repercussions of Stern v. Delphi Internet Services Corporation and argues that the decision in Stern opens the door to a broader interpretation of “newsworthiness” and “public interest” that will enable advertisers broader First Amendment protections when using “unauthorized” likenesses. This article posits that artful advertisers could very well use the theory of Stern as a basis for virtually ensuring that every “unauthorized likeness” will enjoy First Amendment protection and not be considered as violative of the right of publicity.
商业开发还是保护使用?斯特恩诉德尔福互联网服务公司和形象权的侵蚀
本文论述了斯特恩诉德尔福互联网服务公司案的影响,并认为斯特恩案的裁决为更广泛地解释“新闻价值”和“公共利益”打开了大门,这将使广告商在使用“未经授权的”肖像时获得更广泛的第一修正案保护。本文认为,狡猾的广告商可以很好地利用斯特恩的理论作为基础,实际上确保每一个“未经授权的肖像”都将享有第一修正案的保护,而不被视为侵犯了宣传权。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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