El slacktivismo como recurso de movilización en redes sociales: el caso de #BringBackOurGirls

Abstract

This project studies the development of the campaign #BringBackOurGirls on Twitter, in 2014, through six measuring social networks APIs. The objective is to approximate to the advantages that the slacktivism implies as a virtual social mobilization phenomenon, from the Resource Mobilization Theory (RMT) and the effectiveness in impacting the international political agenda.