Testing Three Measures of Verbal–Visual Frame Interplay in German News Coverage of Refugees and Asylum Seekers

IF 1.9 3区文学 Q2 COMMUNICATION

International Journal of Communication Pub Date : 2020-07-29 DOI:10.5282/UBM/EPUB.74394

Viorela Dan, M. Grabe, Brent J. Hale

引用次数: 5

Abstract

Drawing from framing theory, this article operationalizes and tests three ways to measure how verbal and visual modalities interplay in audiovisual messages to produce meaning. The measures include (a) a ratio of verbal to visual frames; (b) an association rules learning (ARL) procedure; and (c) in-depth analysis of the full audiovisual material. As a step toward validating the measures, they were applied to a sample of German television news stories ( n = 98) about refugees and asylum seekers. Though the three measures produced varied results, verbal–visual frame redundancy and congruence were consistently more common than mismatches. Measures differed in the level of effort required to implement them, sample sizes they could handle, and the informative value of results. Future studies are advised to combine the ARL procedure with an in-depth analysis.

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德国难民和寻求庇护者新闻报道中三种语言-视觉框架相互作用的测试

从框架理论出发，本文运用并测试了三种方法来衡量语言和视觉模式如何在视听信息中相互作用以产生意义。所述措施包括(a)语言框架与视觉框架的比例;(b)关联规则学习(ARL)程序;(三)对完整音像资料进行深入分析。作为验证这些措施的一步，他们将这些措施应用于德国电视新闻报道的样本(n = 98)，这些新闻报道涉及难民和寻求庇护者。虽然这三种测量方法产生了不同的结果，但语言视觉框架冗余和一致性始终比不匹配更常见。这些措施在实现它们所需的努力程度、它们可以处理的样本量以及结果的信息价值方面存在差异。建议今后的研究将ARL程序与深入分析相结合。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Communication COMMUNICATION-

CiteScore

2.70

自引率

0.00%

发文量

期刊介绍： The International Journal of Communication is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. The International Journal of Communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. We are interested in scholarship that crosses disciplinary lines and speaks to readers from a range of theoretical and methodological perspectives. In other words, the International Journal of Communication will be a forum for scholars when they address the wider audiences of our many sub-fields and specialties, rather than the location for the narrower conversations more appropriately conducted within more specialized journals. USC Annenberg Press USC Annenberg Press is committed to excellence in communication scholarship, journalism, media research, and application. To advance this goal, we edit and publish prominent scholarly publications that are both innovative and influential, and that chart new courses in their respective fields of study. Annenberg Press is among the first to deliver journal content online free of charge, and devoted to the wide dissemination of its content. Annenberg Press continues to offer scholars and readers a forum that meets the highest standards of peer review and engages established and emerging scholars from anywhere in the world.