The impact of economic exchange, social exchange, mutual interest, and self-interest on franchisees’ behaviour

IF 3.6 4区管理学 Q2 MANAGEMENT

Total Quality Management & Business Excellence Pub Date : 2023-03-20 DOI:10.1080/14783363.2023.2190880

Liu Ting, Jiseon Ahn

{"title":"The impact of economic exchange, social exchange, mutual interest, and self-interest on franchisees’ behaviour","authors":"Liu Ting, Jiseon Ahn","doi":"10.1080/14783363.2023.2190880","DOIUrl":null,"url":null,"abstract":"Given the fierce and rising competition among food franchise brands, the relationship between franchisees and franchisors is critical. This study aims to examine the role of the franchisor-franchisee relationship in the formation of franchisees’ commitment to franchise brands, especially the relative importance of multidimensional relationship constructs (i.e. economic exchange, social exchange, mutual interest, and self-interest) on franchisees’ behaviour. Using 266 data points from U.S. food franchisees, the proposed model was tested with SmartPLS. The results show that social exchange most strongly influences franchisees’ satisfaction with franchise brands, followed by economic exchange and mutual interest. However, perceived self-interest of franchise company does not significantly influence satisfaction. Satisfaction leads both affective and calculative commitment in franchisees. This study contributes to existing literature by structuring our understanding of the varying roles of multidimensional relationships in the franchise context. Franchise companies can benefit from this research through better knowledge of how to manage relationships with franchisees.","PeriodicalId":23149,"journal":{"name":"Total Quality Management & Business Excellence","volume":"6 1","pages":"1579 - 1597"},"PeriodicalIF":3.6000,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Total Quality Management & Business Excellence","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/14783363.2023.2190880","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MANAGEMENT","Score":null,"Total":0}

引用次数: 0

Abstract

Given the fierce and rising competition among food franchise brands, the relationship between franchisees and franchisors is critical. This study aims to examine the role of the franchisor-franchisee relationship in the formation of franchisees’ commitment to franchise brands, especially the relative importance of multidimensional relationship constructs (i.e. economic exchange, social exchange, mutual interest, and self-interest) on franchisees’ behaviour. Using 266 data points from U.S. food franchisees, the proposed model was tested with SmartPLS. The results show that social exchange most strongly influences franchisees’ satisfaction with franchise brands, followed by economic exchange and mutual interest. However, perceived self-interest of franchise company does not significantly influence satisfaction. Satisfaction leads both affective and calculative commitment in franchisees. This study contributes to existing literature by structuring our understanding of the varying roles of multidimensional relationships in the franchise context. Franchise companies can benefit from this research through better knowledge of how to manage relationships with franchisees.

查看原文本刊更多论文

经济交换、社会交换、共同利益和自身利益对加盟商行为的影响

鉴于食品连锁加盟品牌之间的竞争日益激烈，加盟商与加盟商之间的关系至关重要。本研究旨在考察特许加盟商与加盟商关系在特许加盟商对特许品牌承诺形成过程中的作用，尤其是多维关系构建(即经济交换、社会交换、共同利益和自身利益)对特许加盟商行为的相对重要性。使用来自美国食品加盟商的266个数据点，采用SmartPLS对所提出的模型进行了测试。结果表明，社会交换对加盟商对加盟品牌满意度的影响最大，其次是经济交换和共同利益。然而，特许经营公司自身利益感知对满意度的影响并不显著。满意度导致加盟商的情感承诺和计算承诺。本研究通过构建我们对特许经营环境中多维关系的不同角色的理解，对现有文献做出了贡献。特许经营公司可以通过更好地了解如何管理与加盟商的关系而从这项研究中受益。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Total Quality Management & Business Excellence MANAGEMENT-

CiteScore

8.90

自引率

12.80%

发文量

期刊介绍： Total Quality Management & Business Excellence is an international journal which sets out to stimulate thought and research in all aspects of total quality management and to provide a natural forum for discussion and dissemination of research results. The journal is designed to encourage interest in all matters relating to total quality management and is intended to appeal to both the academic and professional community working in this area. Total Quality Management & Business Excellence is the culture of an organization committed to customer satisfaction through continuous improvement. This culture varies both from one country to another and between different industries, but has certain essential principles which can be implemented to secure greater market share, increased profits and reduced costs. The journal provides up-to-date research, consultancy work and case studies right across the whole field including quality culture, quality strategy, quality systems, tools and techniques of total quality management and the implementation in both the manufacturing and service sectors. No topics relating to total quality management are excluded from consideration in order to develop business excellence.