Consumer Behaviour Towards Online Shopping

Abstract

Online shopping is the utilization of technology for superior performance of marketing. And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. The population selected for the research is Mohali, and narrowed down to online users in Mohali, the sample size selected for this research is 100 and we have used convenience sampling technique. Our findings indicated that among the four factors selected for this research the most attractive and influencing factor for online shoppers in Mohali is Website Design/Features, following convenience the second most influencing and thirdly time saving. Results have also showed that security is of important concern among online shoppers in Mohali.