How Customer Responding to Coworking Spaces By 24 Hour Service Providers Under the Covid-19 Pandemic: A Case of Three Dummy Coworking Space Providers at Nakhon Ratchasima Province, Thailand

Abstract

Purpose: This study objective was looking for the variables of customers’ responding to coworking spaces during the covid-19 pandemic in Thailand. In the study we have set up three dummy coworking spaces in Nakhon Ratchasima, Thailand by testing the customers’ responding to the dummy coworking spaces services. Design/methodology/approach: This research is qualitative research and attempted to sizing a coworking space customers’ responding to the coworking space satisfaction, based on the various perspectives which described in sub-variables. The research instrument has been developed and created by using the quantitative method as a primary investigator (PI). The sample is four hundred customers who gave their insights about coworking spaces services by measuring their satisfactions. Findings: The results show that consumers are satisfied with product, price, promotion and place perspectives that provided by coworking space providers during covid-19. The recommendation for further study at other coworking spaces in many provinces, particularly in the big cities since the covid-19 crisis is getting more severe in the New Normal. Research limitations/implications: Time plays an important factor in the covid-19 crisis and makes a difference as far as prior and after immunization. The research framework needs to conduct more at other provinces for customer satisfaction variables confirmation. Originality/value: This research is original research which explored customers' satisfaction during the Covid-19 pandemic and it provides benefits for co-working space service providers. They adapt the co-working space suitable for people who are comfortable and safe. Furthermore, the co-working space service providers have a customer insight for new service creations.