정치성향과 글로벌성이 앱솔루트의 촛불집회 광고에 미치는 영향: 대학생 소비자들의 반응을 중심으로

IF 1.5 4区文学 Q2 COMMUNICATION

Communications-European Journal of Communication Research Pub Date : 2019-02-01 DOI:10.22174/jcr.2019.56.1.43

이동환, 홍다현, 전종우

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政治倾向与全球化对apsolute烛光集会广告的影响:以大学生消费者的反应为中心

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来源期刊

Communications-European Journal of Communication Research COMMUNICATION-

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2.20

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0.00%

发文量

期刊介绍： The European Journal of Communication Research is an established forum for scholarship and academic debate in the field of communication science and research from a European perspective. Communication science is concerned with the investigation of the structure and function of communication processes and their impact on society, social groups and individuals. The European Journal of Communication Research highlights the concerns of this discipline through the publication of articles, research reports, review essays and book reviews on theoretical and methodological developments considered from a European perspective. Communications seeks new and original European research material in the fields of interpersonal communication, intercultural communication and mass communication.