{"title":"“One day you’ll buy a Rolex from me”: reflexivity and researcher decoding positions in luxury research","authors":"M. Iqani","doi":"10.1080/10253866.2022.2094920","DOIUrl":null,"url":null,"abstract":"ABSTRACT Looking back on completed fieldwork for interdisciplinary research exploring the discursive construction of luxury by those producing and promoting it, I noticed that I – a putative expert in consumer culture – had my own sense of self, critical distance and belonging challenged and negotiated by the object of study. This paper theorises reflexivity in luxury research, showing how luxury worked on me while I worked on luxury. I present a conceptual framework for reflexivity in luxury research using Stuart Hall’s classic model of decoding: oppositional-critical, negotiated-playful and hegemonic-aspirational. First, the researcher may act as an outsider who rejects luxury; second, the researcher may experience the pleasurable workings of luxury marketing strategies, and finally researchers may explore the possibilities of luxury acquisition. These shifting positions in critical distance highlight researcher authority, neoliberal power and the role of reflexivity in interdisciplinary luxury research.","PeriodicalId":1,"journal":{"name":"Accounts of Chemical Research","volume":null,"pages":null},"PeriodicalIF":16.4000,"publicationDate":"2022-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Accounts of Chemical Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10253866.2022.2094920","RegionNum":1,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CHEMISTRY, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT Looking back on completed fieldwork for interdisciplinary research exploring the discursive construction of luxury by those producing and promoting it, I noticed that I – a putative expert in consumer culture – had my own sense of self, critical distance and belonging challenged and negotiated by the object of study. This paper theorises reflexivity in luxury research, showing how luxury worked on me while I worked on luxury. I present a conceptual framework for reflexivity in luxury research using Stuart Hall’s classic model of decoding: oppositional-critical, negotiated-playful and hegemonic-aspirational. First, the researcher may act as an outsider who rejects luxury; second, the researcher may experience the pleasurable workings of luxury marketing strategies, and finally researchers may explore the possibilities of luxury acquisition. These shifting positions in critical distance highlight researcher authority, neoliberal power and the role of reflexivity in interdisciplinary luxury research.
期刊介绍:
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.