DIGITALIZATION OF RHETORIC IN XXI CENTURY

Abstract

The article examines the essence and basic approaches to the interpretation of the concept of "digital rhetoric" in modern times, which is characterized by an extremely close combination of real and digital worlds. It is proposed to highlight another new stage - digital rhetoric, along with such generally accepted stages of rhetoric development as classical rhetoric and neorhetoric. The need to single out such the stage is explained by the general trends of changing communicative practice today.