The REKO model: Facebook as a platform for food system reconnection

Abstract

The rise of the globalized, industrial food system has widened the distance between producers and consumers. Over the last several years there has been a call for closing the distance between producers and consumers, and for more transparency in food systems. This need can be filled via procurement of local food, but there are often barriers to connect producers and consumers even when they live in proximity. The REKO model (short for Fair Consumption in Swedish) offers space for virtual reconnection via Facebook, which is used as its communication and ordering platform. The use of an already existing platform, which is often already widely in use among producers and consumers, has allowed the REKO concept to replicate and diffuse very effectively. Thus, REKO is a situated example of how digital interaction can radically alter the producer/consumer interactions in a local food community without having to invest heavily in infrastructures and technological developments. Drawing on experiences from the REKO network, this article explores the opportunities for food system reconnection, as well as the limitations of utilizing an existing technological platform to reconfigure local food interactions.