The Virtual Business: Creating the Effective Business Organization

Alistair Campbell
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引用次数: 1

Abstract

This paper attempts to define what is meant by the term virtual business, and suggests that what are currently held to be examples of virtual business activity do not in fact constitute a new business model. Many of the practices considered components of the virtual business organization, are in fact currently performed by many business organization and will shortly be accepted as standard commercial practice for successful companies. The paper will suggest the level of transformation that a conventional business organization will need to undertake to adopt the working practices of the virtual business organization. The paper concludes by emphasizing that the success of the virtual business will not be solely through defining the correct or ganizational structures or technology platforms. The successful virtual business will only come through creating and maintaining an appropriate culture that motivates workers, customers and commercial partners to be a part of the enterprise.

虚拟企业:创建有效的企业组织
本文试图定义“虚拟商业”一词的含义,并认为目前被视为虚拟商业活动的例子实际上并不构成一种新的商业模式。许多被视为虚拟商业组织组成部分的实践,实际上目前由许多商业组织执行,并将很快被接受为成功公司的标准商业实践。本文将提出传统商业组织需要进行的转型水平,以采用虚拟商业组织的工作实践。文章最后强调,虚拟企业的成功不仅仅是通过定义正确的组织结构或技术平台。成功的虚拟企业只有通过创建和维护一种适当的文化来激励员工、客户和商业合作伙伴成为企业的一部分。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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