Using Google Analytics for Improving Library Website Content and Design: A Case Study

Q2 Arts and Humanities

Library Philosophy and Practice Pub Date : 2007-06-01 DOI:10.7282/T3MK6B6N

W. Fang

引用次数: 125

Abstract

Google Analytics is a free web analytics solution that provides webmasters with insightful information about how visitors find and interact with their websites. In this case study, we have experimented in using Google Analytics to analyze two of our websites: The Rutgers-Newark Law Library main website and The New Jersey Digital Legal Library website. It was used to monitor our visitors' browsing activities and viewing behaviors for three months. Based on our findings from Google Analytics reports, we have redesigned our website. Subsequent data collected by Google Analytics have confirmed that our new design better fits the information needs of our visitors and librarians. Google Analytics is very powerful and can be used for almost any website. We believe that other libraries will benefit from using Google Analytics as well. Limitations of Google Analytics are also discussed based on our experience with it.

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使用谷歌分析改进图书馆网站内容和设计:一个案例研究

谷歌分析是一个免费的网络分析解决方案，为网站管理员提供有关访问者如何找到并与他们的网站互动的有见地的信息。在这个案例研究中，我们尝试使用谷歌Analytics来分析我们的两个网站:罗格斯-纽瓦克法律图书馆的主网站和新泽西数字法律图书馆的网站。它被用来监控访问者的浏览活动和观看行为长达三个月。根据谷歌Analytics报告的调查结果，我们重新设计了我们的网站。谷歌Analytics随后收集的数据证实，我们的新设计更符合访问者和图书馆员的信息需求。谷歌分析是非常强大的，可以用于几乎任何网站。我们相信其他库也会从使用谷歌Analytics中受益。基于我们的使用经验，我们还讨论了谷歌Analytics的局限性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Library Philosophy and Practice Arts and Humanities-Philosophy

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期刊介绍： Library Philosophy and Practice (LPP) is a peer-reviewed electronic journal that publishes articles exploring the connection between library practice and the philosophy and theory behind it. These include explorations of current, past, and emerging theories of librarianship and library practice, as well as reports of successful, innovative, or experimental library procedures, methods, or projects in all areas of librarianship, set in the context of applied research.