Understanding adventure tourists' profile: A case study from Himachal Pradesh (India)

Turizam Pub Date : 2022-01-01 DOI:10.5937/turizam26-27644
J. Chandel
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引用次数: 0

Abstract

Adventure tourism is one of the rapidly growing segments in the global tourism industry. Growth potential of adventure tourism has been realised in India and tourism organizations are making consistent efforts to tap various opportunities evolving in this segment. Tourism organizations are continuously seeking to get better insights into the profiles of adventure tourists to formulate and execute strategies in an efficient and effective manner. This study aims to provide better insight into the profile of adventure tourists. Primary data for this study have been collected from 235 adventure tour participants and 230 adventure training participants through multi-stage sampling from the Indian state of Himachal Pradesh. Reported results of different dimensions of adventure tourists' profiles offer better insights for various tourism organizations. Results will help tourism organizations in effective market segmentation, market targeting and positioning related decisions.
了解冒险游客的概况:以喜马偕尔邦(印度)为例
探险旅游是全球旅游业中快速增长的部分之一。探险旅游的增长潜力在印度已经实现,旅游组织正在不断努力挖掘这一领域不断发展的各种机会。旅游组织不断寻求更好地了解冒险游客的概况,以制定和执行高效有效的策略。本研究旨在更好地了解冒险游客的概况。本研究的主要数据来自印度喜马偕尔邦的235名探险旅游参与者和230名探险培训参与者,通过多阶段抽样收集。不同维度探险游客档案的报告结果为各种旅游组织提供了更好的见解。研究结果将有助于旅游组织进行有效的市场细分、市场目标定位等相关决策。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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15 weeks
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