International law as a factor of modern business

Abstract

Business today imposes the need to be harmonized not only with domestic, but also with international legal norms and standards. It is impossible to expect entrepreneurs to be acquainted with all normative changes that may affect business, since some of them are not related with the activity itself or administrative support. The subject of this paper is a series of factors of international legal nature, which arise from a new technological development, finance, sustainable development, ecology and other areas, which determine the adjustment of entrepreneurs' attitudes towards the use of legal services. The paper starts from the premise that the environment of new technologies, intensive global interdependence and universalization of values imposes on business the requirement to set in advance according to possible legal problems. The aim of the paper stems from the business function, in addition to profit, to promote social stability, which is why it should meet the requirements of efficiency and sustainability, to ensure competitiveness, which imposes the need to reconsider the appropriate model of using legal teams in business. In this context, the paper analyzes the development of international legal challenges for business, the approach to hiring legal experts and dealing with modern normative frameworks in business. The results of the analysis provide a basis for three conclusions: first, that the use of legal experts in advance is a factor of business efficiency and sustainability, second, that modern business requires reliance on experts with specialized legal skills and, third, that legal representatives become strategic partners of entrepreneurship. defining the future of the business.