Fundamentos estratégicos promovendo a capacidade de inovação em negócios tradicionais e de impacto social

Abstract

Innovation Capacity (CI) and Strategic Foundations (FE) are elements potentially relevant to the differentiation of Traditional Business (NT) because they can contribute to the generation of technological innovation. However, an important highlight is to investigate whether these elements are equally important for the Social Impact Businesses (NIS) that generates social innovation. In this context, the research question was sought about how can strategic foundations (FE) (mission, vision, values, and structure) contribute to CI of NT and NIS? Therefore, we pursue in this study to investigate the contributions of FE to the mobilization of resources that foster IC in NT and those that promote social Innovation, as well.  In this qualitative and descriptive nature research, a multiple case study method was adopted in two different businesses: BRAILE as a NT, and CREN as a business with a social impact. Data were collected from semi-structured interviews and document surveys. For data interpretation a content analysis was adopted into Atlas.Ti software that supports to organize and code the data. The main results show that the FE fostered CI in both companies. The research contributes to the understanding that NIS need an established organizational structure, as NT (for-profit).