COVID-19 no Instagram: práticas de comunicação estratégica das autoridades de saúde durante a pandemia

Abstract

to demonstrate the role of IG in the development of information resilience. A content analysis of the following profiles was carried out: World Health Organization, WHO/Europe, the Pan American Health Organization, the National Health Service of Portugal, and Brazil's Ministry of Health. It was possible to observe the role that these profiles can play in the reconstruction of the health information scenario, based on a strategic approach centered on practices of orientation and collective mobilization, based on accurate information and shared