Sports tourism products

Q3 Business, Management and Accounting

International Journal of E-Services and Mobile Applications Pub Date : 2012-06-14 DOI:10.4324/9780080942117-20

M. Weed, C. Bull

引用次数: 0

Abstract

In addition to good accommodation and sports infrastructure, Slovenia has an extremely developed system of training, testing, and rehabilitation of athletes. Slovenian athletes have always topped in various sports providing excellent training and friendly partnerships for athletes and sports teams coming to the preparations. These characteristics provide an opportunity for developing off-peak tourist products, focusing on sports and sports recreation. However, sports recreation marketing faces challenges like the division into sports-oriented and sports-related vacations. Accordingly, the main goal of this paper is to discern the link between sports and tourism, marketing strategies and tools, and identify the potential variables that could encourage Slovenian organizations in enhancing successful engagement of sports tourism in the following years. Therefore, to discuss the possibilities for sporting organizations to cooperate with the tourism industry, an in-depth discussion based on the case studies of Slovenian companies from two different destinations is conducted.

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体育旅游产品

除了良好的住宿和体育基础设施外，斯洛文尼亚还拥有极其发达的运动员训练、测试和康复系统。斯洛文尼亚运动员在各种体育项目上一直名列前茅，为前来备战的运动员和运动队提供了优质的训练和友好的伙伴关系。这些特点为开发淡季旅游产品提供了契机，以体育和体育休闲为主。然而，体育娱乐营销面临的挑战，如分为体育为导向和体育相关的假期。因此，本文的主要目标是辨别体育与旅游、营销策略和工具之间的联系，并确定可能鼓励斯洛文尼亚组织在接下来的几年里成功参与体育旅游的潜在变量。因此，为了讨论体育组织与旅游业合作的可能性，本文基于来自两个不同目的地的斯洛文尼亚公司的案例研究进行了深入讨论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of E-Services and Mobile Applications Business, Management and Accounting-Management Information Systems

CiteScore

2.90

自引率

0.00%

发文量

期刊介绍： The International Journal of E-Services and Mobile Applications (IJESMA) promotes and publishes state-of-the art research regarding different issues in the production management, delivery and consumption of e-services, self services, and mobile communication including business-to-business, business-to-consumer, government-to-business, government-to-consumer, and consumer-to-consumer e-services relevant to the interest of professionals, academic educators, researchers, and industry consultants in the field.