O entretenimento como arte séria: a revista MAD e a crítica ao consumismo

Abstract

This article establishes the connection between MAD magazine, a North America humor magazine, and the hybridization between ight art and serious art, according to Andreas Huysen’s thoughts. The two art spheres will face problems with the current culture industry concept and its set of ideas. In the sequence, we will approach the general characteristics of the magazine as we look for a synthesis with the ideas we present. In summary, the article will discuss the theme of consumerism, which appears several times in the publication, as a form of critical engagement, which is an attribute of serious art, as a reaction to the domination mechanisms of a society based on the consumerism culture.