STAKEHOLDERS: PRINCIPAIS ABORDAGENS

Abstract

Every time organizations need adaptations to stay alive. We consider the analysis of their external environment an essential tool in this adaptive process, in particular, know your stakeholders. This article aims to present different approaches to organizational stakeholders, contributing concurrently with academia and companies who choose to analyze and act on its stakeholders, and possibly have a prominent market. We highlight the approach of stakeholder management, Edward Freeman, the model of corporate relations with stakeholders Ann Svendsen approach and commitment of stakeholders, Steven Walker and Jeffrey Marr.