Digital Transformation for Micro, Small, and Medium Enterprises to Develop Sustainable Community-Based Marine Tourism

Q2 Social Sciences

African Journal of Hospitality, Tourism and Leisure Pub Date : 2022-01-01 DOI:10.46222/ajhtl.19770720.279

E. Kurniawati, U. A. Kohar, N. Meiji, P. Handayati, D. Ilieș

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引用次数: 6

Abstract

Marine tourism is a leading commodity in Indonesia, including East Java Province. However, many believe that tourism development can cause multiplier effects on social, economic, culture, industry, and technology. Therefore, Community-Based Tourism development is needed to suppress the negative effects of those phenomena. Tourism development can be supported by MSMEs (Micro, Small, and Medium Enterprises), but unfortunately, they were paralyzed due to the Covid-19 pandemic at the beginning of 2020. During this unfortunate time, all sectors were forced to stop their activities. In this case, digitalization is a strategy that MSMEs must take to maintain the continuity of marine tourism in the new normal. This study aims to discover the role of MSMEs, the role of youth, and the digitalization process in developing marine tourism objects at Bangsring Beach. This qualitative descriptive study was conducted by interviewing the surrounding community at Bangsring Beach (Banyuwangi, East Java). The results showed that MSMEs and youth played a role in developing marine tourism objects on Bangsring Beach. Furthermore, the youth dominated the digitalization process of this development © 2022. African Journal of Hospitality, Tourism and Leisure.All Rights Reserved

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中小微企业数字化转型发展可持续社区海洋旅游

海洋旅游是包括东爪哇省在内的印度尼西亚的主要商品。然而，许多人认为旅游发展可以在社会、经济、文化、工业和技术方面产生乘数效应。因此，需要以社区为基础的旅游发展来抑制这些现象的负面影响。微型、小型和中型企业(MSMEs)可以支持旅游发展，但不幸的是，它们在2020年初因Covid-19大流行而陷入瘫痪。在这个不幸的时刻，所有部门都被迫停止活动。在这种情况下，数字化是中小微企业在新常态下保持海洋旅游连续性必须采取的战略。本研究旨在探讨中小微企业的角色、青年的角色，以及数位化进程在邦斯泉海滩开发海洋旅游项目中的作用。本定性描述性研究是通过采访bangspring海滩(Banyuwangi，东爪哇)周围社区进行的。结果表明，中小微企业和青年在邦斯泉海滩海洋旅游对象开发中发挥了重要作用。此外，年轻人主导了这一发展的数字化进程©2022。非洲酒店、旅游和休闲杂志。版权所有

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来源期刊

African Journal of Hospitality, Tourism and Leisure Social Sciences-Geography, Planning and Development

CiteScore

2.70

自引率

0.00%

发文量

审稿时长

8 weeks

期刊介绍： AJHTL is a proudly African, independent, privately owned multidisciplinary peer-reviewed journal, not aligned to any institution which is published quarterly. We encourage academic debate and are fully electronic and dedicated to increasing the depth of research across a range of related disciplines with the primary objective of promoting research. New researchers are especially welcome to submit articles to us for consideration. Our articles are read by scholars, students and industry globally. Only authors may submit a paper for review and only original research is considered for publication. Articles that have been either published elsewhere or which are currently considered for publication elsewhere, must not be submitted for reviewing. A journal publication might take from about one month up to one nine months to appear. The reviewing process is competitive with less than 69% of papers considered finally being accepted for publication. Authors must be certain that their paper meets the academic standards of rigorous scholarly research. Authors must have reviewed and cited the critical and recent English references that relate to the research paper. Where other language references are used these must be translated. Articles must be English language edited by authors prior to submission to the journal.