The Rise and Fall of a Dot-Com: Lessons Learned from LivingCo

IF 0.7 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS
Judy E. Scott
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引用次数: 2

Abstract

LivingCo was founded with a vision of revolutionizing the U.S. furniture industry by exploiting technological opportunities. It won accolades for its innovative website and generated considerable consumer interest, becoming at one stage one of the most highly trafficked sites on the Internet. Oracle named LivingCo a poster child because it was one of the first e-tailers to successfully deploy their software in both the front and back ends of the business. Furthermore, industry analysts considered many of its strategic plans promising. However, LivingCo ran into problems coping with overspending, high traffic on its website, integrating its technology with its subsidiary, suppliers who were wary of channel conflict and customers who were, in general, slow to adopt the new way of shopping for furniture.
网络公司的兴衰:从LivingCo学到的经验
LivingCo成立之初的愿景是通过利用技术机遇,彻底改变美国家具行业。它以其创新的网站赢得了赞誉,并引起了相当大的消费者兴趣,一度成为互联网上流量最大的网站之一。甲骨文称LivingCo为典型代表,因为它是首批在业务前端和后端都成功部署软件的电子零售商之一。此外,行业分析师认为该公司的许多战略计划都很有希望。然而,LivingCo遇到了一些问题,包括超支、网站流量高、与子公司整合技术、担心渠道冲突的供应商,以及总体上对这种新的家具购物方式反应迟缓的客户。
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来源期刊
Journal of Cases on Information Technology
Journal of Cases on Information Technology COMPUTER SCIENCE, INFORMATION SYSTEMS-
CiteScore
2.60
自引率
0.00%
发文量
64
期刊介绍: JCIT documents comprehensive, real-life cases based on individual, organizational and societal experiences related to the utilization and management of information technology. Cases published in JCIT deal with a wide variety of organizations such as businesses, government organizations, educational institutions, libraries, non-profit organizations. Additionally, cases published in JCIT report not only successful utilization of IT applications, but also failures and mismanagement of IT resources and applications.
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