Modeling back office operations at greenfield online's digital consumer store

IF 0.7 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS
G. Campbell, C. Huntley, Michael R. Anderson
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引用次数: 3

Abstract

Greenfield Online, the first online market research company, is an example of an e-business that has continued to be successful despite recent retrenchments in the Internet sector. Their core business involves developing and implementing customized market research studies. At the time of this case, they also sold "off-the-shelf" reports related to online shopping trends for specific groups of products. This case describes operations at Greenfield Online's "Digital Consumer Score" using three modeling techniques--process mapping, data flow diagramming, and entity-relationship diagramming. The simultaneous use of these techniques illustrates how they relate to each other, and demonstrates their applicability within an e-business environment. After the descriptive models set the stage, the economics of manually-performed back office processes are evaluated through a present value analysis of labor costs. The organization is left with open questions regarding how to improve the Digital Consumer Store's back office operations.
为greenfield在线数字消费者商店的后台操作建模
格林菲尔德在线,第一家在线市场研究公司,是一个电子商务的例子,尽管最近在互联网部门紧缩,它仍然继续取得成功。他们的核心业务包括开发和实施定制的市场研究。在这起案件发生时,他们还出售与特定产品群体的在线购物趋势相关的“现货”报告。本案例描述了Greenfield Online使用三种建模技术(流程映射、数据流图和实体关系图)的“数字消费者评分”操作。这些技术的同时使用说明了它们是如何相互关联的,并说明了它们在电子商务环境中的适用性。在描述性模型搭建好舞台之后,通过对劳动力成本的现值分析来评估手工执行的后台流程的经济性。关于如何改善数字消费者商店的后台运营,该组织留下了悬而未决的问题。
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来源期刊
Journal of Cases on Information Technology
Journal of Cases on Information Technology COMPUTER SCIENCE, INFORMATION SYSTEMS-
CiteScore
2.60
自引率
0.00%
发文量
64
期刊介绍: JCIT documents comprehensive, real-life cases based on individual, organizational and societal experiences related to the utilization and management of information technology. Cases published in JCIT deal with a wide variety of organizations such as businesses, government organizations, educational institutions, libraries, non-profit organizations. Additionally, cases published in JCIT report not only successful utilization of IT applications, but also failures and mismanagement of IT resources and applications.
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