The impact of E-commerce technology on the air travel industry

IF 0.7 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Cases on Information Technology Pub Date : 2003-01-01 DOI:10.4018/978-1-59140-061-5.CH015

Susan Gasson

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引用次数: 17

Abstract

This case study examines the impact of online reservation systems and e-commerce on the travel industry. Two questions are examined: 1. How can competitive advantage be obtained from the exploitation of new information technologies--in particular, e-commerce technologies? 2. How has the role of travel agents chaaged because of the new information technologies being used to achieve competitive advantage in the air travel industry?Initial discussion concerns the impact of the American Airlines SABRE system, as this has often been touted as giving American Airlines first-mover advantage in the industry. The wider impact of remote-access, computerized reservation systems, or Global Distribution Systems, and e-commerce access to online reservations in the travel industry is analyzed, using Porter's five-force model of industry competitive forces, to understand how the travel industry has shaped and has been shaped by information systems.The case study concludes with a comparison of the impact of information technologies between the U.S. and European travel industries. It concludes that technology alone does not affect the roles of industry players, but the development of winning technologies exploits structural factors in the environment. Constant evolution of strategic information systems is critical to producing competitive advanatage, but opportunism also plays a strong role.

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电子商务技术对航空旅游业的影响

本案例研究考察了在线预订系统和电子商务对旅游业的影响。检查两个问题:1。如何利用新的信息技术，特别是电子商务技术，获得竞争优势?2. 由于新的资讯科技被用来在航空旅游业取得竞争优势，旅行社的角色有何改变?最初的讨论关注的是美国航空SABRE系统的影响，因为这经常被吹捧为美国航空在行业中的先发优势。本文利用波特的行业竞争力五力模型，分析了远程访问、计算机化预订系统或全球分销系统以及电子商务对旅游行业在线预订的广泛影响，以了解旅游行业是如何塑造信息系统的，又是如何被信息系统塑造的。案例研究最后比较了信息技术对美国和欧洲旅游业的影响。它的结论是，技术本身不会影响行业参与者的角色，但制胜技术的发展利用了环境中的结构性因素。战略信息系统的不断发展是产生竞争优势的关键，但机会主义也起着重要作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Cases on Information Technology COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

2.60

自引率

0.00%

发文量

期刊介绍： JCIT documents comprehensive, real-life cases based on individual, organizational and societal experiences related to the utilization and management of information technology. Cases published in JCIT deal with a wide variety of organizations such as businesses, government organizations, educational institutions, libraries, non-profit organizations. Additionally, cases published in JCIT report not only successful utilization of IT applications, but also failures and mismanagement of IT resources and applications.