Web-enabling for competitive advantage: a case study of Himalayan adventures

IF 0.7 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Cases on Information Technology Pub Date : 2003-01-01 DOI:10.4018/978-1-59140-061-5.CH018

L. Motiwalla, A. Hashimi

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引用次数: 6

Abstract

This case emphasis is on the reduction of the logistical aspects of adventure travel and increase in the customer base by using the Web-enabling information technology resources. A global travel company, Himalayan Adventures (HA), based in Pakistan wants to build a one-stop electronic commerce store for its customers. Through this website, HA hopes to provide all of their travel services, visa details, health and safety insurance, weather information, flight reservations, police registration, currency exchange, travel itineraries, sale and purchase of equipment, souvenirs and communication requirements. To implement the online store for HA, the owner, Abdul Bari, is planning to utilize the Porter electronic business model in analyzing the market needs, and identifying the appropriate information technology to gain a strategic advantage. This project, once implemented, will compliment the already existing HA brick model with a bricks-and-clicks model. On the initial investment of $70,000 per year for three years, the incremental net present value created by the project is $174,079.

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利用网络获得竞争优势:喜马拉雅探险案例研究

本案例的重点是通过使用支持web的信息技术资源，减少冒险旅行的后勤方面并增加客户群。总部位于巴基斯坦的全球旅游公司喜马拉雅探险公司(HA)希望为其客户建立一个一站式电子商务商店。医管局希望透过这个网站，为市民提供所有的旅游服务、签证详情、健康及安全保险、天气资讯、机票预订、警察登记、货币兑换、旅游行程、设备买卖、纪念品及通讯需求。为了实施HA的网上商店，店主Abdul Bari计划利用Porter的电子商业模式来分析市场需求，并确定适当的信息技术，以获得战略优势。这个项目一旦实现，将用“砖-点击”模型来补充已经存在的HA砖模型。按3年每年7万美元的初始投资计算，该项目创造的增量净现值为17.4079万美元。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Cases on Information Technology COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

2.60

自引率

0.00%

发文量

期刊介绍： JCIT documents comprehensive, real-life cases based on individual, organizational and societal experiences related to the utilization and management of information technology. Cases published in JCIT deal with a wide variety of organizations such as businesses, government organizations, educational institutions, libraries, non-profit organizations. Additionally, cases published in JCIT report not only successful utilization of IT applications, but also failures and mismanagement of IT resources and applications.