Behavior of Retail Investors of Jammu and Kashmir towards Various Investment Alternatives

Abstract

This paper is going to highlight the preferences of investors towards the various investment alternatives, as what investors going to invest their money out of the best choices of alternatives available in the market and investors also must be fully aware about the rates of the alternatives in the market. Investing in various types of alternatives is an interesting act to induce people from all walks of life with respect to their economic background and their income level, and the investors who are having extra money to invest in the other form of investment instruments. At present a wide investment alternatives are open to invest the investor’s suitable form of investment alternatives like real estate and bank deposits etc.to conduct the present study the primary survey has been done and the data is been collected via questionnaire for the fulfilment of the present study.