The Grey Analysis on Key Product Attributes of Home Video Game Based on Purchase Intention

Abstract

This study takes Nintendo Wii as an innovative example to study the key product attributes from the perspective of consumers' purchase intention. By using grey relational analysis and GM(0,N) method, the result showed convenient operation, abundant games and Chinese manipulation interface attract consumers far more than superior appearance, realistic ambience and motion sensing remote. It could be inferred that user friendly interface and entertainment are the top purchase guide for consumers while purchase intention considered. In conclusion, consumers will pay more attention to the function of home video game console, not their fashion design. Therefore, home video game developers should concentrate more on and generate really high performance products.