Globalisation and its Impact on Indian Consumer Behaviour

Abstract

Received 25 January 2021; Accepted 08 February 2021; Published 15 February 2021 People engaging in the process of trade is a tradition for any growing economy. People from all over the world have purchased and offered products to one another at great distances, for example, through the celebrated Silk Road across Central Asia that associated China and Europe in the process of trade during the Middle Ages. Similarly, for quite a long time, individuals have invested resources into ventures across different nations. Traces of globalization have been predominant even before the First World War in 1914.