Shoestring Social Media: Building a Social Media Presence for UNCG’s Special Collections and University Archives

Abstract

Social media is now a part of everyday life for the majority of adults. With such high adoption rates, archives and special collections cannot afford to ignore this important venue for advocacy and awareness building.  In this case study, the author will explore how staff of the Martha Blakeney Hodges Special Collections and University Archives (SCUA) at the University of North Carolina at Greensboro (UNCG) established and built a social media presence that stretches across multiple platforms and audiences to spread the word about our collections and our work. The author will also examine the issue of sustainability planning and growth through assessment.