Creative industries and the cultural identity: The instruments of mutual promotion (example of the Tatarstan Republic)

IF 0.3 Q4 ECONOMICS

Zhurnal Novaya Ekonomicheskaya Assotsiatsiya-Journal of the New Economic Association Pub Date : 2022-01-01 DOI:10.31737/2221-2264-2022-54-2-14

I.Kh. Ajupova

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引用次数: 2

Abstract

The article analyzes the relation of development potential of the creative industries with the historical & cultural heritage as well as the instruments to translate the cultural code by the means of creative economy. The most important potential of the regional development is its historic craft traditions. The development potential of different branches of the traditional historic crafts and setups is analyzed, including their contribution into advancing the competitiveness of the Region. Historic mapping of territories is considered as a management instrument of spatial development of the creative clusters. Hypothesis of changing the value-nature of land as a resource is proposed: from fertile to improved land. A tendency of enhancing the consumption value of some goods over the exchange value in the present life is analyzed. The problems of normative and legal regulation in the creative sector are analyzed. Terms “marketing on the territory” and “marketing of the territories” from the point of advancing the territory in the investment market, influence of historic & cultural setups on their marketing strategies are analyzed as well. Formation of a city creative environment, enhancing creative development, advancing the image of a territory as a factor to increase attractiveness of creative societies is developed.

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创意产业与文化认同:相互促进的工具(以鞑靼斯坦共和国为例)

文章分析了创意产业的发展潜力与历史文化遗产的关系，以及利用创意经济手段翻译文化密码的手段。该地区最重要的发展潜力是其历史悠久的工艺传统。分析了传统历史工艺和机构的不同分支的发展潜力，包括它们对提升区域竞争力的贡献。地域历史地图被认为是创意集群空间发展的一种管理手段。提出了改变土地作为资源的价值性质的假设:从肥沃的土地到改良的土地。分析了现世生活中某些商品的消费价值高于交换价值的倾向。分析了创意部门的规范和法律监管问题。从投资市场推进地域的角度出发，分析了“地域营销”和“地域营销”这两个术语，历史文化背景对其营销策略的影响。形成城市创意环境，增强创意发展，提升地域形象，是提高创意社会吸引力的重要因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Zhurnal Novaya Ekonomicheskaya Assotsiatsiya-Journal of the New Economic Association ECONOMICS-

CiteScore

1.00

自引率

20.00%

发文量

期刊介绍： Key Journal''s objectives: bring together economists of different schools of thought across the Russian Federation; strengthen ties between Academy institutes, educational establishments and economic research centers; improve the quality of Russian economic research and education; integrate economic science and education; speed up the integration of Russian economic science in the global mainstream of economic research. The Journal publishes both theoretical and empirical articles, devoted to all aspects of economic science, which are of interest for wide range of specialists. It welcomes high-quality interdisciplinary projects and economic studies employing methodologies from other sciences such as physics, psychology, political science, etc. Special attention is paid to analyses of processes occurring in the Russian economy. Decisions about publishing of articles are based on a double-blind review process. Exceptions are short notes in the section "Hot Topic", which is usually formed by special invitations and after considerations of the Editorial Board. The only criterion to publish is the quality of the work (original approach, significance and substance of findings, clear presentation style). No decision to publish or reject an article will be influenced by the author belonging to whatever public movement or putting forward ideas advocated by whatever political movement. The Journal comes out four times a year, each issue consisting of 12 to 15 press sheets. Now it is published only in Russian. The English translations of the Journal issues are posted on the Journal website as open access resources.