Graphic Design in the Aspect of Combining Unconnected

Abstract

The purpose of our research is to consider graphic design in the aspect of combining the incompatible – complementarity, and to identify ways to organize and develop the professional thinking of a designer. Research methods – analysis of synthesis of scientific, technical and humanitarian cultures in the field of graphic design; an attempt to apply the methods of researching the science of «centauristics» to the study of contemporary design. Scientific novelty. For the first time an attempt is made to apply the «centauristic» method to the study of the state of modern graphic design. Conclusions. Graphic forms of information cause certain feelings and create a positive or negative (in the case of unsuccessful forms) environment, adjust the emotional state of people to callogathy or the degradation of behavioral models. The principle of complementarity should be embedded in the modern education base, especially in the professional education of the design industry. This will help to shape not only a harmoniously developed personality, but also to become a specialist in design, capable of design thinking, generation of ideas and their implementation in the reality.