Specificity of Visual System in Social Posters on Domestic Violence

Demiurg ideyi tekhnologiyi perspektivi dizainu Pub Date : 2019-12-27 DOI:10.31866/2617-7951.2.2.2019.189718

Liliana Vezhbovska, Iryna Solan

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引用次数: 0

Abstract

The aim of the study is to identify the specificity of graphic means and techniques used in social posters on domestic violence. Research methods. The general scientific methods of analysis, synthesis, comparison, iconological and sociological methods are applied in the work. Scientific novelty. Using the example of a social poster, the study reveals the specificity of visual system most appropriate in campaigns against domestic violence. The relevance of the topic is caused by the need to find out the reasons for the low effectiveness of social advertising in Ukraine on this theme, which is discovered, first of all, by the low public awareness of УДК 655.3.066.24-028.22:364.63-027.553 СПЕЦИФІКА ВІЗУАЛЬНОЇ СИСТЕМИ У СОЦІАЛЬНИХ ПЛАКАТАХ НА ТЕМУ ДОМАШНЬОГО НАСИЛЬСТВА Ліліана Вежбовська, https://orcid.org/0000-0003-1886-1477 кандидат мистецтвознавства, доцент кафедри графічного дизайну, Київський національний університет культури і мистецтв, Київ, Україна lilianavezhbovska@gmail.com Ірина Солан, https://orcid.org/0000-0001-9101-6021 студентка 6 курсу Факультету дизайну і реклами, Київський національний університет культури і мистецтв, Київ, Україна solanara97@gmail.com

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家庭暴力社会海报视觉系统的特殊性

这项研究的目的是确定家庭暴力社会海报中使用的图形手段和技术的特殊性。研究方法。作品运用了分析、综合、比较、图像学和社会学等一般科学方法。科学新颖性。该研究以社会海报为例，揭示了视觉系统在反对家庭暴力运动中的特殊性。该主题的相关性是因为需要找出乌克兰社交广告在该主题上效果不佳的原因，首先，由于WDK 655.3.066.24-028.22:364.63-027.553的低公众意识，在社交场所的特定视觉系统https://orcid.org/0000-0003-1886-1477艺术候选人，中国文化艺术大学平面设计系，中国，乌克兰lilianavezhbovska@gmail.comIrina Solan。https://orcid.org/0000-0001-9101-6021学生6中国文化艺术大学设计与广告学院，乌克兰基辅solanara97@gmail.com

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来源期刊

Demiurg ideyi tekhnologiyi perspektivi dizainu

自引率

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审稿时长

4 weeks