The Making Of Capital City Tourism In South Africa

Abstract

Capital city tourism is a significant theme for urban tourism scholarship. Existing international research on capital city tourism mainly concentrates on the global North. For the global South as a whole limited research examines capital cities as tourism destinations and for sub-Saharan Africa scholarship is minimal. This study contributes to the small body of writings that interrogate capital city tourism in the global South. Further, it marks a departure from the mainstream research focus on contemporary issues of capital city tourism by adopting an historical perspective on capital city tourism. Using a range of archival and documentary sources the analysis highlights the making of South Africa’s capital city as a tourism destination. Under scrutiny is the historical evolution and changing character of tourism in Pretoria over a period of a half century from 1920 to 1975. It is shown that the distinctiveness of Pretoria’s early tourism products were a reflection of its capital status. Definition of the tourism product base and its promotion were facilitated by the activities undertaken by national government promotion and the local Pretoria Publicity Association. An historical challenge for tourism development was the poor quality of local hotels, which were at a standard below international norms until at least the late 1960s. The difficulties of the accommodation services sector were compounded by the enactment of apartheid legislation from 1948 onwards, which required the existence of hotels as racialized and segregated spaces.