EXPLORING SOCIAL ENTREPRENEURIAL ACTIVITIES AT A COMMUNITY SPORT EVENT IN THE CONTEXT OF THE COVID-19 PANDEMIC

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

EVENT MANAGEMENT Pub Date : 2023-01-01 DOI:10.3727/152599523x16847420514737

Guangzhou Chen, L. D. Lu, Kevin Filo

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引用次数: 0

Abstract

Community sport events are uniquely positioned to engage in social entrepreneurial activities. This engagement can help navigate challenges facing the event sector. Therefore, this study explored the social entrepreneurial activities in which community sport event managers engaged amidst COVID-19. Qualitative data were collected via semi-structured interviews with five event managers and 10 nonprofit managers involved in the Illinois Marathon in the United States. Findings showed that event managers engaged in social entrepreneurial activities through 1) leveraging a corporate partner to facilitate long-term relationships with local nonprofits, 2) delivering an impactful alternate event, and 3) hosting post-event banquets. These activities addressed social problems through 1) listening to and responding to immediate community needs, 2) raising awareness about social issues, and 3) shining a positive light on the community. Findings contribute to the literature on events and social entrepreneurship and provide implications for how event managers partake in effective social entrepreneurial activities.

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在2019冠状病毒病大流行背景下，在社区体育赛事中探索社会创业活动

社区体育赛事在参与社会创业活动方面具有独特的优势。这种参与有助于应对活动部门面临的挑战。因此，本研究对新冠疫情背景下社区体育赛事管理者参与的社会创业活动进行了探讨。定性数据是通过半结构化访谈收集的，访谈对象包括美国伊利诺斯州马拉松赛的5位赛事经理和10位非营利组织经理。调查结果显示，活动经理参与社会创业活动的方式包括:1)利用企业合作伙伴促进与当地非营利组织的长期关系;2)提供有影响力的替代活动;3)举办活动后宴会。这些活动通过以下方式解决社会问题:1)倾听和回应社区的迫切需要;2)提高对社会问题的认识;3)向社区展示积极的一面。研究结果对事件和社会企业家精神的文献有贡献，并为事件管理者如何参与有效的社会企业家活动提供了启示。

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来源期刊

EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

30.80%

发文量

期刊介绍： Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.