THE SEMIOTIC PARADIGM FOR DECONSTRUCTING EVENT DESIGN AND MEANING

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

EVENT MANAGEMENT Pub Date : 2023-01-01 DOI:10.3727/152599523x16847420514728

M. Viol, Louise Todd, Constantia Anastasiadou

引用次数: 0

Abstract

Festivals and events convey a range of historical, political, social and cultural signs and meanings, however, there remains limited methodological guidance for understanding these. This paper proposes semiotics as a valuable yet underappreciated and underutilised approach in contemporary event studies and design. In contending the value of semiotics to deconstruct the layers of meanings of festivals and events, this paper builds on the semiotic paradigm first proposed by Echtner (1999) in a tourism marketing context. Drawing from two empirical studies, the paper provides a framework for the application of semiotics to deconstruct layers of meaning communicated both at and by festivals and events. In making this methodological contribution to the field of event studies, the paper also highlights additional potential benefits of semiotics and the adoption of a design perspective in event management practice.

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解构事件设计与意义的符号学范式

节日和活动传达了一系列的历史，政治，社会和文化的标志和意义，然而，仍然有有限的方法指导来理解这些。本文提出符号学是当代事件研究和设计中一个有价值但未被充分认识和利用的方法。本文以Echtner(1999)在旅游营销背景下首次提出的符号学范式为基础，论证符号学在解构节日和事件意义层次上的价值。从两个实证研究中，本文提供了一个应用符号学来解构节日和事件中传达的意义层次的框架。在为事件研究领域做出方法论贡献的同时，本文还强调了符号学和在事件管理实践中采用设计视角的其他潜在好处。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

30.80%

发文量

期刊介绍： Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.