Sporting Event Quality: Destination Image, Tourist Satisfaction, and Destination Loyalty

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

EVENT MANAGEMENT Pub Date : 2023-01-01 DOI:10.3727/152599523x16896548396824

E. P. Kusumah, Nanang Wahyudin

引用次数: 1

Abstract

The purpose of this study is to examine the structural connections between the image of a destination, event quality, tourist satisfaction, and loyalty to the destination in the context of World Superbike competitions. The suggested model's structural correlations between variables were tested using structural equation modeling with data from 254 individuals utilizing the bootstrapping method. The study's findings demonstrated a direct correlation between tourist perceptions of a destination and their level of satisfaction throughout their visit. There is evidence that tourist satisfaction completely mediates relationships between a destination's image and destination loyalty. This study confirms the importance of including quality in tourism destination models, and it shows that events like the World Superbike Series are an integral part of marketing plans that aim to increase destination image, tourist satisfaction, and destination loyalty.

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体育赛事质量:目的地形象、游客满意度与目的地忠诚度

摘要本研究旨在探讨在世界超级摩托车大赛的背景下，目的地形象、赛事品质、游客满意度与目的地忠诚度之间的结构性关联。采用结构方程模型，利用自举法对254个个体的数据进行结构相关性检验。研究结果表明，游客对目的地的看法与他们在整个旅行过程中的满意度之间存在直接关联。有证据表明，游客满意度完全中介了目的地形象和目的地忠诚度之间的关系。这项研究证实了在旅游目的地模型中纳入质量的重要性，它表明，像世界超级自行车系列赛这样的活动是营销计划中不可或缺的一部分，旨在提高目的地形象，游客满意度和目的地忠诚度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

30.80%

发文量

期刊介绍： Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.