EARLY RESIDENT SUPPORT FOR A MEGA-EVENT: EVIDENCE FROM THE 2032 BRISBANE SUMMER OLYMPIC GAMES

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

EVENT MANAGEMENT Pub Date : 2023-01-01 DOI:10.3727/152599523x16842083117783

D. Weaver, C. McLennan, B. Moyle, Luca Casali

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引用次数: 0

Abstract

With fewer willing hosts, mega-events face uncertainty. From stakeholder and core/periphery perspectives, dystopic outcomes are occurring because mega-event elites benefit far more than peripheral stakeholders, including host city residents. To overcome the current crisis of confidence in mega-events and enable pro-community ideals of stakeholder theory, we identify levels of host community support for the 2032 Brisbane Olympic Games in the early pre-event stage, when proactive planning interventions are still possible. Two-thirds of 897 surveyed host city respondents supported the Brisbane Games in our 2022 study, but this support is “soft”. Specifically, cluster analysis reveals an event-loyal inner periphery of ‘enthused legacy optimists’ and ‘enthused immersives’ who can be targeted for early personal engagement and recruitment of other residents, especially the large middle periphery of ‘sceptics’. A passively opposed outer periphery of ‘neutral negatives’ and ‘naysayers’ was also identified that may resist recruitment but is unlikely to disrupt preparation or hosting.

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早期居民对大型赛事的支持:来自2032年布里斯班夏季奥运会的证据

由于愿意举办大型活动的东道主越来越少，大型活动面临着不确定性。从利益相关者和核心/周边角度来看，反乌托邦的结果正在发生，因为大型活动的精英受益远远超过周边利益相关者，包括主办城市居民。为了克服目前对大型赛事的信任危机，实现利益相关者理论的亲社区理想，我们确定了2032年布里斯班奥运会在赛事前期的主办社区支持水平，在这个阶段，积极的规划干预仍然是可能的。在我们对897个主办城市的调查中，三分之二的受访者支持2022年布里斯班奥运会，但这种支持是“软的”。具体来说，聚类分析揭示了“热情的遗产乐观主义者”和“热情的沉浸者”的事件忠诚的内部外围，他们可以作为早期个人参与和招募其他居民的目标，特别是“怀疑论者”的大型中间外围。还确定了被动反对的“中性否定”和“否定者”的外部外围可能会抵制招募，但不太可能破坏准备或主办。

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来源期刊

EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

30.80%

发文量

期刊介绍： Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.