Applying The Model of Event Portfolio Tourism Leverage: A Study of The Volvo Ocean Race in Cardiff, UK

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

EVENT MANAGEMENT Pub Date : 2023-01-01 DOI:10.3727/152599523x16847420514818

Dewi Jaimangal-Jones, Nick Clifton, C. Haven-Tang, Surraya Rowe

引用次数: 0

Abstract

This study contributes to the extant literature on the leveraging of event portfolios, by applying the Model of Event Portfolio Tourism Leverage (Ziakas, 2023) to a case study of the Volvo Ocean Race in Cardiff, United Kingdom. Through an examination of the various components of the model, the research demonstrates the value of the strategies and tactics it proposes, including the amplification of visitor numbers, diversification of tourism offerings, extension of the tourism season, fostering of event tourism networks, consolidation of destination assets, and bolstering of destination authenticity. Empirical data collected from three separate surveys, strategy documents and feedback from stakeholders are analysed to support this argument. The study also acknowledges some challenges to strategic portfolio management, particularly due to the fragmented nature of events suppliers in destinations and the difficulty in assessing the impact of leveraging actions, in the absence of benchmark data related to event visitors.

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运用事件组合旅游杠杆模型:英国卡迪夫沃尔沃环球帆船赛研究

本研究通过将事件投资组合旅游杠杆模型(Ziakas, 2023)应用于英国加的夫沃尔沃环球帆船赛的案例研究，为现有的关于事件投资组合杠杆的文献做出了贡献。通过对模型各组成部分的考察，研究证明了其提出的战略和战术的价值，包括游客数量的增加、旅游产品的多样化、旅游季节的延长、活动旅游网络的培育、目的地资产的整合和目的地真实性的增强。从三个独立的调查，战略文件和利益相关者的反馈收集的实证数据进行分析，以支持这一论点。该研究还承认战略投资组合管理面临一些挑战，特别是由于目的地活动供应商的分散性质，以及在缺乏与活动访客相关的基准数据的情况下，难以评估杠杆行动的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

30.80%

发文量

期刊介绍： Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.