UNDERSTANDING THE CRITICAL FACTORS DRIVING EVENT LEVERAGING: PERSPECTIVES FROM SMALL AND MEDIUM-SIZED ENTERPRISES

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

EVENT MANAGEMENT Pub Date : 2023-01-01 DOI:10.3727/152599522x16419948695242

Insun Sunny Son, S. Huang

{"title":"UNDERSTANDING THE CRITICAL FACTORS DRIVING EVENT LEVERAGING: PERSPECTIVES FROM SMALL AND MEDIUM-SIZED ENTERPRISES","authors":"Insun Sunny Son, S. Huang","doi":"10.3727/152599522x16419948695242","DOIUrl":null,"url":null,"abstract":"This study aims to understand tourism and hospitality small and medium-sized enterprises’ (THSMEs) decision-making about event leveraging, specifically by exploring the critical factors that drive THSMEs to engage in event leveraging. By examining event leveraging from the entrepreneurial process perspective, this study provides new understanding of evaluating and interpreting local businesses’ event leveraging. The results from semi-structured interviews with THSMEs’ owners and managers revealed four critical factors affecting THSMEs’ decision-making regarding event leveraging. Information availability, which refers to obtaining information about upcoming events in a timely manner and acquiring know-how in event leveraging, was found to be the most critical factor. This factor was found to influence another three factors, namely, business strategy, internal resources, and attitude and belief toward event leveraging. Based on the findings of this study, practical recommendations are provided for destination marketing organisations and local business associations to better support THSMEs to benefit through events.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"EVENT MANAGEMENT","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3727/152599522x16419948695242","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}

引用次数: 0

Abstract

This study aims to understand tourism and hospitality small and medium-sized enterprises’ (THSMEs) decision-making about event leveraging, specifically by exploring the critical factors that drive THSMEs to engage in event leveraging. By examining event leveraging from the entrepreneurial process perspective, this study provides new understanding of evaluating and interpreting local businesses’ event leveraging. The results from semi-structured interviews with THSMEs’ owners and managers revealed four critical factors affecting THSMEs’ decision-making regarding event leveraging. Information availability, which refers to obtaining information about upcoming events in a timely manner and acquiring know-how in event leveraging, was found to be the most critical factor. This factor was found to influence another three factors, namely, business strategy, internal resources, and attitude and belief toward event leveraging. Based on the findings of this study, practical recommendations are provided for destination marketing organisations and local business associations to better support THSMEs to benefit through events.

查看原文本刊更多论文

了解推动事件利用的关键因素:来自中小型企业的视角

本研究旨在了解旅游和酒店业中小企业(THSMEs)关于事件杠杆的决策，特别是通过探索推动THSMEs参与事件杠杆的关键因素。本研究从创业过程的角度考察事件杠杆，为评价和解释地方企业的事件杠杆提供了新的认识。对中小企业所有者和管理者的半结构化访谈结果揭示了影响中小企业事件杠杆决策的四个关键因素。信息可获得性是最关键的因素，信息可获得性指的是及时获取即将发生的事件的信息，并掌握事件利用的诀窍。我们发现，这一因素会影响另外三个因素，即企业战略、内部资源和对事件杠杆的态度和信念。根据这项研究的结果，为目的地营销机构和本地商业协会提供了切实可行的建议，以更好地支持中小企业通过活动获益。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

30.80%

发文量

期刊介绍： Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.