THE INFLUENCE OF MEDIUM SCALE HOST CITIES’ IMAGE ON MEGA SPORTING EVENTS: THE UEFA EURO 2016

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

EVENT MANAGEMENT Pub Date : 2022-01-01 DOI:10.3727/152599522x16419948694973

Christopher Hautbois, Dongfeng Liu, Mathieu Djaballah

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引用次数: 0

Abstract

Mega-sporting events have long been perceived as an exciting way to gather people to attend the performance of top athletes and as a chance for stakeholders to benefit from various kinds of impacts. However, sport events are now facing increasing criticism. The goal of this study is to examine how organizing committees can benefit from the destination image to positively influence sport events’ image and intention to recommend. Based on a comprehensive analysis of the literature the following variable have been measured: destination image, event image, event recommendation, tourist satisfaction. During the UEFA Euro 2016 held in France, 725 questionnaires were collected. A confirmatory factor analysis was conducted to test the construct validity, followed by a SEM to test the hypothesized relations. We found that destination image positively influences event image, and that event image positively influences event recommendation and tourist satisfaction. However, destination image did not have a significant influence on tourist satisfaction. This study points out the need for sport events’ right holders to pay attention to image factors in selecting the host territory since the latter can influence the perception of the event.

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中型主办城市形象对大型体育赛事的影响:2016年欧洲杯

长期以来，大型体育赛事一直被视为一种令人兴奋的方式，让人们聚集在一起观看顶级运动员的表演，并为利益相关者提供了从各种影响中受益的机会。然而，体育赛事现在正面临越来越多的批评。本研究的目的是探讨组委会如何从目的地形象中获益，从而积极影响体育赛事的形象和推荐意愿。在综合文献分析的基础上，测量了以下变量:目的地形象、事件形象、事件推荐、游客满意度。在法国举行的2016年欧洲杯期间，共收集了725份调查问卷。通过验证性因子分析来检验构念的效度，然后通过扫描电镜来检验假设的关系。我们发现目的地形象正向影响事件形象，事件形象正向影响事件推荐和游客满意度。而目的地形象对游客满意度的影响不显著。本研究指出，体育赛事权利人在选择主办地域时需要注意形象因素，因为后者会影响赛事的感知。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

30.80%

发文量

期刊介绍： Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.