Understanding Business Event Experiences: The Mediating Roles of Eventscape and Business Goal Accomplishment

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

EVENT MANAGEMENT Pub Date : 2022-01-01 DOI:10.3727/152599522x16419948391096

Man-U. Io

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引用次数: 1

Abstract

Business event attendees always have their business goals to achieve when attending a business event, and hence it is worthwhile to investigate whether and to what extent event experiential benefits can help accomplish attendees’ business goals and enhance their perceived eventscape and satisfaction. This study investigates the roles of attendees’ business goal accomplishment and perceived eventscape in the relationship between event experiential benefits and satisfaction. Based on a quantitative survey for an annually-held trade fair and business conference in Macao, a conceptual model and hypotheses are proposed and examined. The results reveal the multimediating roles of the eventscape and business goal accomplishment in the relationships between the three-dimensional experiential benefits and attendees’ satisfaction. The findings indicate how the event experiential benefits, eventscape, and business goal accomplishment interacted with each other to determine attendees’ satisfaction. This study has discussed its theoretical implications and managerial suggestions for enhancing attendees’ experiences with business events.

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理解业务事件体验:事件环境与业务目标实现的中介作用

商业活动参与者在参加商业活动时总是有自己的商业目标要实现，因此，值得研究活动体验福利是否以及在多大程度上有助于实现参与者的商业目标，并提高他们对活动环境的感知和满意度。本研究旨在探讨与会者的业务目标达成与事件情境知觉在事件体验利益与满意度的关系中所扮演的角色。本文基于对澳门每年举办的交易会和商务会议的定量调查，提出并检验了一个概念模型和假设。研究结果揭示了事件环境和业务目标实现在三维体验利益与参会者满意度关系中的中介作用。研究结果表明，活动体验效益、活动环境和商业目标实现三者之间的相互作用决定了与会者的满意度。本研究探讨了其理论意义和管理建议，以提高与会者的经验与商业活动。

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来源期刊

EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

30.80%

发文量

期刊介绍： Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.