A Post-COVID Strategy for Event Planners

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

EVENT MANAGEMENT Pub Date : 2022-01-01 DOI:10.3727/152599522x16419948391069

Dave McMahon, J. Spencer, Lisa Witzig

引用次数: 0

Abstract

The authors propose a strategy to help event planners pivot and adjust to the post-COVID world. This involves the use of social media and sales force automation (SFA). The authors explain how both of these can be accomplished in a low cost, easy to learn and use manner by adopting LinkedIn. The authors also present three tools that will help the event planner assess if they and their personnel are ready to make such a change. The authors conclude with a set of managerial imperatives that include not only how to be proactive and competitive but also the operational adjustments that will be necessary for the mode of operation, the reach of the planner, how online presence and content will drive awareness, the role and definition of personnel, how client relationships are conducted, and how the different facets of the event itself will change.

查看原文本刊更多论文

针对活动策划者的后疫情策略

作者提出了一项策略，以帮助活动策划者转向和适应后covid世界。这涉及到使用社交媒体和销售人员自动化(SFA)。作者解释了如何通过采用LinkedIn以低成本，易于学习和使用的方式实现这两个目标。作者还提出了三种工具，可以帮助活动策划者评估他们和他们的员工是否准备好做出这样的改变。作者总结了一系列管理要求，不仅包括如何积极主动和具有竞争力，还包括运营模式所需的操作调整，策划者的范围，在线呈现和内容如何提高意识，人员的角色和定义，如何处理客户关系，以及活动本身的不同方面将如何变化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

30.80%

发文量

期刊介绍： Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.